Top email marketing influencers you should follow

According to Constant contact, the average ROI through email marketing is $42 on every dollar spent. Simply put, you invest a dollar and you get 42 times the return.

A report from Litmus further broke down the ROI of email marketing by industry:

  • Software & technology: 40:1
  • Marketing, PR, & advertising agency: 42:1
  • Retail, ecommerce, & consumer goods or services: 45:1
  • Media, publishing, events, sports, & entertainment: 45:1
  • Travel, tourism, & hospitality: 53:1

According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message.

The question is, how is your email program doing compared to these benchmarks?

If you think your email marketing needs to improve, you need to follow the right people, and learn from them! We have created a list of the top email marketing influencers in our opinion. Start following them right away! 

“The thought-leaders” :

  1. Scott Cohen - Owner of Scott Writes Everything 

    With 14 years of experience in marketing, Scott Cohen is a veteran in the content marketing and branding. He manages his marketing blog - ‘Scott Writes Everything’. With Scott Writes Everything, Cohen writes about email marketing, social media, and general life observations.
    Find him on Twitter & LinkedIn.
  2. David Daniels - CEO and Founder at The Relevancy Group

    David Daniels is the CEO and founder of The Relevancy Group. He has over 20 years of marketing research, and consulting. In 2017, David was named “Email Marketer Thought Leader of the Year,” by the Email Evolution Conference (EEC) and the Direct Marketing Association (DMA). He has also co-authored the book, “Email Marketing An Hour A Day.”
    Find him on Twitter & LinkedIn.
  3. Jay Jhun - Account Director at IBM Watson Marketing

    Jay Jhun is a blogger, was the president of the Atlanta Interactive Marketing Association, and an account director for IBM’s Watson Marketing department. He is a renowned conference speaker on email marketing topics and spoken at the Litmus Email Design Conference, IBM Amplify, DMA Email Evolution Conference, as well as many others.
    Find him on Twitter & LinkedIn.
  4. Skip Fidura - Client Service Director at dotMailer

    Since the mid-90s, Skip Fidura has been a part of the marketing industry. He is a speaker, author and a board-level marketer with an interest in blending the best email marketing messaging across online and off-line channels. He is also the chair of the Email Council of the DMA in the United Kingdom which promotes best practices for all who use email as a marketing channel.
    Find him on Twitter & LinkedIn.

  5. Tamara Gielen - Freelancer, Consultant, Trainer & Speaker

    Tamara Gielen has over 15 years of as a marketer. She is a thought leader and internationally recognized CRM, marketing automation and email expert. Gielen has trained hundreds of email marketers and has worked with the likes of Booking.com, Facebook, Citrix, and eBay. Her book, “Email Marketing: Tips, Tricks en Strategieën voor zowel beginners als gevorderden” is used in graduate school curriculums.
    Find her on Twitter & LinkedIn.

“The Content Geniuses”:

  1. Sarah Greesonbach - Freelance Content Writer at B2B Content Studio

    Sarah Greesonbach is a seasoned freelance writer that helps Fortune 500 and up-and-coming startups market complex products and services with B2B content marketing (feature articles, white papers, and original data surveys, etc.). Her writings have been featured on Fast Company, CNBC, Business Insider, Forbes, and Salesforce. She is a former teacher & content specialist.
    Find her on Twitter & LinkedIn.
  2. John W. Haynes - Marketing Strategist and Contributing Author at iContact

    John has over 18 years of experience in the email marketing and content marketing. John works with major technology brands including iContact, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. Find him on Twitter & LinkedIn.
  3. David Moth - Managing Editor at Barclaycard

    With over 10 years of experience, David Moth has made a career in promoting social media and content strategy in various digital publications. He has held positions as a reporter for Bucks Herald, and a research executive for TNS RI. Moth is currently the part of a centralised content team at PWC. He works across numerous thought leadership campaigns for PwC, this involves content strategy, copywriting, editing, SEO, team leadership, and project management. Find him on Twitter & LinkedIn.

  4. Ayaz Nanji

    While working with companies like The New York Times, AOL, Google, and ICW Content, Nanji has demonstrated his expertise in strategic content creation and developing engaging customer experiences. Before ICW Content, he helped premium creators optimize their YouTube channel strategies and video development efforts. Nanji also advises organizations on content strategy and audience development.
    Find him on Twitter & LinkedIn.
  5. Kath Pay

    Kath Pay was named one of the world’s “Top 50 Email Marketing Influencers in the World,” by Cison in 2014. She is a speaker, trainer, and owner of her email marketing firm, Holistic Email Marketing. Pay brings a consumer psychology and behavioral science approach to email marketing and strategy. Brands that she has worked with include eBay, Tommy Hilfiger, Adobe, Facebook, Barclays, and many others.
    Find her on Twitter & LinkedIn.
  6. Elisa Silverman

    Elisa Silverman has used her experience as a senior technology consultant and project manager to inform her writing as a freelance B2B content writer. Sure currently produces copy and content for technology buyer audiences. Throughout her time as a content writer for the likes of Greenpoint Global and Innodata Isogen, Silverman has produced prose that addresses topics ranging from landing page best practices to email marketing tactics. Find her on Twitter & LinkedIn.
  7. Kimberly Snyder

    Kimberly Snyder has been published consistently over the past few years for her email marketing thought leadership in MarketingProfs, The DMNews, and Essential Guide to E-Commerce. She has also contributed to the “Crawl, Walk, Run” an email marketing strategy Book. Currently, she works as a senior marketing strategist at Data Axle, where she runs multiple email programs as well as manages deliverability ratios. Find her on Twitter & LinkedIn.
  8. Daniel Codella

    Daniel has been recognized as one of the world's top-ranked email marketing influencers to follow by Campaign Monitor & Atomic Reach. His writing on organizational psychology and cognitive biases is included in the curriculum of several of the world's most prestigious educational institutions including Stanford University and Mount Royal University in Canada. His work has been featured on Adweek, the Adobe blog, Salesforce's Dreamforce events, Forbes, and Business2Community. Find him on Twitter & LinkedIn.
  9. Joe Pulizzi

    Joe Pulizzi is a speaker, entrepreneur, and author. He is one of the first few individuals in the marketing sphere to coin the term “content marketing.” In addition to founding multiple startups, Joe is the founder of the Content Marketing Institute, a leading content marketing educational resource for businesses. He has spoken at SXSW, Fortune Magazine’s Leadership Summit, NAMM, and more. Find him on Twitter & LinkedIn.
  10. Tim Burrowes - Founder and Content Director at Mumbrella

    Tim Burrowes has over 30 years of experience in media as a reporter and editor. Early on in his career, he worked as a reporter for local news outlets in the United Kingdom and then transitioned into writing about marketing industry news in the mid-2000s as a group editor for Reeds Business Information. Currently, Tim is an early stage investor, and the founder of Mumbrella, one of Australia’s leading media and marketing websites. Find him on Twitter & LinkedIn.

“The Email Deliverability, Security and Analytics Gurus”

  1. Spencer Kollas - Spencer is currently the VP, Engagement Partners at Ansira and has a history of solidifying current client relationships and driving profits within the existing customer base. While he is deep in email marketing as a director of deliverability companies at other organizations, Spencer has also embraced thought leadership by writing articles, presenting at conferences, and participating in the GPDR taskforce.
    Find him on Twitter & LinkedIn.
  2. Alyssa Nahatis - Alyssa Nahatis works with Adobe as the director of Global Deliverability where she works to set common deliverability standards within Adobe.  She has worked in similar roles with Experian, Return Path, and Merill Lynch. Apart from helping clients become better marketers by implementing effective and innovative email strategies, and maximizing ROI, Alyssa has composed over 30 publications addressing topics such as email security, email marketing, and cross-channel marketing.
    Find her on Twitter & LinkedIn.
  3. Dela Quist - Dela Quist, is the Founder of Alchemy Worx, a large email marketing agency that helps clients handle email marketing analytics, copywriting, HTML development, and many other features related to email marketing strategy. He is a highly experienced expert email marketer with a strong background in digital media and advertising.
    Find him on Twitter & LinkedIn.
  4. Arvind Raman - Arvind Raman has spent most of his career as a digital marketing professional and expert. He is now the vice president of Client Adoption at Cheetah Digital, where he helps marketers better manage their data for their customers and increase revenue. He has been named “Peer of the Year,” at ExactTarget and won the Employee Trailblazer Award at Salesforce.
    Find him on Twitter & LinkedIn.
  5. Tom Sather - Tom Sather is a consultant with 20 years of experience in email marketing, specifically in deliverability, mail systems, privacy, ISP relations and mediations. Currently, he is the Senior Director of Marketing at Validity Inc, a company that develops data integrity platform that enables assessment and toolset to correct data issues.
    Find him on Twitter & LinkedIn.
  6. Andy Thorpe - Andy Thorpe is a software engineer with a rich background in coding , email marketing, and deliverability. For 12 years, Thorpe currently works as the product owner Pure 360, an email marketing and eCommerce software company, after having worked in various roles as a consultant. Known on Twitter as CaptainInbox, he is followed widely for his expertise on email deliverability.
    Find him on Twitter & LinkedIn.
  7. Matthew Vernhout - With two decades of experience in email marketing, he is an industry veteran leveraging his background in privacy and network operations to help companies improve their digital marketing programs. Currently he is the VP of deliverability at Netcore Solutions, a marketing automation company and has also worked at several leading Email Service Providers (ESPs) including 250ok, DoubleClick Email Solutions, Epsilon Interactive, Inbox Marketer, TC Media, ThinData, and Validity.
    Find him on Twitter & LinkedIn.
  8. Chris Arrendale - Chris Arrendale is the chief privacy and security officer at Trendline Interactive, which is a full-service email marketing agency that provides end-to-end email solutions for world-class brands. His main specialties are in email best practices, ISP relations, and email privacy. He is an avid Tweeter and recently published a guide for email marketers entitled “Deliverability Inferno.”
    Find him on Twitter & LinkedIn.
  9. Justin Zhu - He is the co-founder and CEO of Iterable, a software platform that gives B2C marketers the tools to manage their own email and mobile messaging.  Justin has worked as a software engineer at Google and built user growth systems at Twitter. He writes about bridging technology with different business needs to create highly scalable growth channels.
    Find him on Twitter & LinkedIn.
  10. Kimberly Snyder - Kimberly Snyder has been published multiple times for her email marketing thought leadership in MarketingProfs, The DMNews, and Essential Guide to E-Commerce. She has also contributed to the “Crawl, Walk, Run” an email marketing strategy Book. Currently she works as the Senior Marketing Strategist at Data Axle and helps clients properly diagnose, define and design best in class customer marketing communications.
    Find her on Twitter & LinkedIn.

“The Design Ninjas”:

  1. Matthew Smith - Matthew Smith is the founder of Really Good Emails, a marketing emails directory to find great examples of good emails. He has a background in design and studio art that he has taken and applied to digital marketing and email design. Definitely follow him to get design inspirations for your next email campaign.
    Find him on Twitter & LinkedIn.
  2. Justin Khoo - Justin is the founder of ProofJump, it streamlines the proofing, review and approval process of email campaigns to help marketing teams execute campaigns faster with fewer errors. Justin has over 20 years of experience as an email developer and email marketing consultant. Justin has extensively shared his knowledge of email marketing and design through his work as a writer for Email on Acid and FreshInbox.
    Find him on Twitter & LinkedIn.
  3. Jaymin Bhuptani - Jaymin Bhuptani is an expert when it comes to creating attractive and responsive email designs. While his past experience is in business development and search marketing, Jaymin’s currently works as a Master Monk for Email Monks. With this organization, he connects experienced coders with businesses to provide high-quality email designs.
    Find him on Twitter & LinkedIn.
  4. Anna Yeaman - Anna is a designer at StyleCampaign, an email design agency that works with the likes of HugoBoss, Chanel, OlverMcmillan and more. She writes and tweets about the best practices and the latest trends around email marketing.
    Find her on Twitter.
  5. Ros (de Vries) Hodgekiss - Ros is currently the customer experience programs manager at Campaign Monitor where she brings more than 10 years of rich email marketing experience. In the past she has written numerous email resources and guides for email marketing professionals to help them get a notch better.
    Find her on Twitter & LinkedIn.
  6. Jon MacDonald - Jon is the president and founder of The Good, MacDonald helps companies grow their revenue from their eCommerce and lead generation strategies. He is a “40 Under 40” winner and has led The Good to become one of Oregon’s top 20 fastest growing private companies. If you want to be better at ecommerce conversion rate and customer experience optimization, we recommend you to follow him.
    Find him on Twitter & LinkedIn.
  7. Jaina Mistry - Jaina is currently the email marketing manager at Litmus. She is an email marketing professional with over 7 years experience working in email marketing, and specializes in email design and development with knowledge and experience in the "other sides" of email marketing including reporting, planning, analysis and more.
    Find her on Twitter & LinkedIn.
  8. Luke Guy - Luke is an American Entrepreneur, blogger and designer. He is currently the owner at “The Money Transformers”. His blogs and podcasts talk about lead generation, monitoring and tracking ROI, creating an exemplary customer experience, and content marketing.
    Find him on Twitter or Website.
  9. Justine Jordan - Justine currently works as the head of marketing at Wildbit and has led marketing orgs at Litmus and Helpscout. She is a self professed “email-evangelist” who has shared her learnings at MarketingSherpa Email Summit, Call to Action Conference, MozCon, and many other conferences related to email and content marketing.
    Find her on Twitter & LinkedIn.
  10. Becs Rivett-Kemm - Becs is a freelance email marketer and product manager, who is described as “Veteran of the Outlook Wars, 5 tours of gmailistan holder of the lotus notes cross , currently stationed in Conversio”. While she tweets about topics related to email, she also shares her thought leadership thorough offering email courses and training related to list building, GDPR, email copy, email design, and email reporting.
    Find her on Twitter.

    This list has been curated based on recommendations from a lot of blogs, people and our internal team at Swifter. Feel free to write to us at hello@swifterhq.com if you feel that we should add someone to the list.

    With love - Team Swifter!

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